Page or Profile-Know the Difference

Know the Difference Between A Facebook Profile And A Facebook Page- Or you may face serious consequences

Could your business afford to be cut off from the largest social platform on the planet? I know mine couldn’t.

Both Profiles and Pages are powerful FREE products provided to us by Facebook. They can be used to grow your business. But using them in ways that violate Facebook’s Terms of Service (TOS) will get your account shut down or restricted.

Read the full TOS here: https://www.facebook.com/legal/terms

A Facebook Profile is designed for your personal, noncommercial use. It should use your real name. You may use parts of your profile (for example, your Intro and featured images) to showcase your business links and professional background but the primary role of the Profile is a personal one. Each individual may have only one personal profile.

DO NOT CREATE A PERSONAL PROFILE FOR YOUR BUSINESS.

A business Page is designed to be used for commercial purposes. Pages are public. They may not be misleading in any way.

Choose the category for your Page carefully when you are setting it up. You may or may not be approved to change this later.

Get your Page verified. This will help to protect you from future problems and will make your Page appear higher in search results as a bonus.

Stay informed, even if you hire someone to help you with social media. Make sure the one you hire is staying informed as well.

Keep up with the latest information about Facebook for business by following the Facebook Newsroom site at https://newsroom.fb.com and the Facebook business news updates at https://www.facebook.com/business/news/content-round-up-june–2016

The importance of optimizing your social media profiles

Social Media Power Tip from StepbyStep Social Media Academy:

Are you missing out on an essential part of social media strategy for your business growth?

If you have not fully completed your social media profiles, you are missing out.

Optimizing your social media profiles are crucial for your success.

All social media platforms offer you the opportunity to present yourself and your business to other platform users for FREE! So why do many seem to waste this opportunity? Poor profile photos, a lack of branding and incomplete information stop your social media profile from working for you. Here are important components to include in your profile (when applicable).

Start with one channel and make it fully complete and representative of you and your brand.

✅profile photo

✅cover photo

✅branding (colors, fonts, etc.)

✅website link

✅business description or tag line

If you don’t know the complete profile settings and options for your platforms, make sure you look them up.

Go check your profiles now!

Website Optimization

Your website is your online representative, the ambassador for your business. Now is the time to evaluate your website’s appearance and effectiveness. According to several studies I reviewed, here are the top trends 📈📊for business websites in 2016:

-✅Mobile first- more people will access your site on mobile than desktop. Major players are optimizing their sites to br viewed on mobile.

-✅Interactive- from light boxes to quizzes, getting visitors to engage on your website increases lead capture.

-✅Easy contact- interactive chat boxes or phone call widgets that allow visitors to instantly get questions answered and objectives addressed increase on-site conversions.

  1. No matter how up-to-date your site is, it is never too late to fix it. . Ask for constructive criticism about your visitor’s site experience.

A clear mission statement is key to marketing your business

A clear mission statement is key to marketing your business through social media and the best way to find and build your audience. Who are you called to serve? What is it you are called to provide? Share your business mission statement below. (It is a good idea to have a family mission statement too).

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Facebook News

F8 had lots of good news for marketers. Here is a summary:

Messenger Platform bots- you get paid more easily. “ 900M monthly users that Messenger currently boasts (that number growing every day)”

Live API- No longer limited to smartphones- “a new way for developers and publishers to join forces to build immersive and interactive live video experiences on Facebook.” From Buffer blog- In January 2016, Zuckerberg stated that users are watching more than 100 million hours of video per day on Facebook, with that number rising by the day. Marketers can expect Live video to be the #1 priority in the Facebook algorithm.

Video Discovery- new mobile video browsing hub and video search engine on mobile devices. Also, Live Videos are now integrated into Facebook search.

Quote Sharing feature- share quotes from anywhere on the web to Facebook. From the Verge- “Publishers now have access to a tool that lets them build “share quote” buttons directly into their web pages and apps. That way, whenever a user highlights text on the page, a “share quote” button with the Facebook logo pops up.” Launched already on Amazon.

Expanded Save Button- publishers can add a save button to their websites. When users save an item or article, they will view it later on Facebook. Launched already on Overstock and Product Hunt.

Instant Articles- now available to all publishers, an important way to more effectively share blog content directly to Facebook to open in Facebook. Received 20% more clicks and shared 30% more than other articles.

Crosspost videos more easily- upload only once and share video to all of your Business Pages.